Hybrid Media - Marketing, Publishing & Progressive Media

Hybrid Media
A Little About Us, and Why We Do What We Do

Hybrid Media is a Marketing and Publishing company, along with being a Business Strategy company as well.

One thing that we quickly realized was that if we helped our clients to market themselves better, to develop better marketing strategies, if we helped them to develop solid advertising that turned heads and increased their business... all of this might be for nothing if the client can't afford to get out there and use it, if they couldn't afford to advertise and use the advice.

If we controlled the media that our clients were using, then we could better control how much they would have to spend. Our goal was to at least cut in half what a client would spend to get themselves in front of a large number of potential customers. And to get them in front of more customers than they had ever been able to do before, at a price that would be unheard of.

Then the economy tanked, and Hawaii tourism began to drop.

So we backed up, waited and watched. We wanted to see what the tourism industry as a whole was going to do here in Hawaii. We wanted to see what businesses would do to get more of what was left of the tourism pie in Hawaii.

And things continue to change. Now the Hawaii Superferry is a thing of the past, just filing bankruptcy at the end of May 2009.

For those with businesses in the tourism industry, the need for effective exposure at the lowest cost possible... with as much added benefit as possible, is needed more than ever. And that's what Hybrid Media is about.

Hawaii Vacation Magazine^TM
The Most Progressive Online Media for Reaching Hawaii Visitors

www.HawaiiVacationMagazine.com

Hawaii Vacation Magazine^TM is the only magazine of its kind made for the Hawaii tourism industry. Hawaii Vacation Magazine^TM is the most advanced online publication available, combining the traditional print magazine layout with advanced online media capabilities.

Imagine your customers being able to find out about your business or products while still making plans for their vacation to Hawaii, long before they come here... by flipping through the magazine online, watching flash presentations, streaming video, audio presentations, hyperlinks taking customers to your website, email links, etc. All from the pages of Hawaii Vacation Magazine^TM. No other publication has ever given you more complete exposure in so many ways as Hawaii Vacation Magazine^TM.

Hawaii Vacation & Travel Forum ^TM
Hawaii based Vacation and Travel Forum for Hawaii Visitors

www.HawaiiTravelForum.com

Hawaii Vacation & Travel Forum ^TM is the second most visited vacation/travel forum in Hawaii, and is by far the fastest growing. It has an average of 30 + page views per visitor; compared to similar Hawaii vacation and travel forums who average around 3 page views per visitor! An incredible difference in numbers, a difference of more than 1,000%.

The Hawaii Vacation & Travel Forum^TM provides fantastic opportunities for soon to be Hawaii vacationers to find out more about highly qualified clients of Hybrid Media. Not only does the number of visitors to this forum increase daily, as we said already but can't be stressed enough, the average number of page views per person visiting is in excess of an astonishing 30 + pages per visitor, showing among other things that visitors aren't just coming in and quickly exiting. They are there to read content. Most comparable forums, even the best here in Hawaii, run an average of around 3 page views per visitor. When you are trying to get potential customers to learn more about your company, you need visitors to spend time reading pages in the forum. Not just bouncing in and out.

How To Do Hawaii
The Hawaii Vacation "How To" Website

www.HowToDoHawaii.com

HowToDoHawaii.com^TM is a highly visited travel and vacation information website for vacationers coming to Hawaii. Admittedly one of many, many information websites about Hawaii vacations, HowToDoHawaii.com currently runs in the Top 10 as far as traffic and page views here in Hawaii... and we have not even began to advertise the site yet. After we begin to promote this site, HowToDoHawaii.com^TM should run in the Top 5 for Hawaii vacation information websites.

HowToDoHawaii.com^TM provides a wide variety of information and topics on Hawaii; including flight and airfare information, hotels, beaches, restaurants, activities, tours, places to see, shopping areas, etc. Because of its wide range of topics, it caters to many different types of visitors looking for unique information about Hawaii to plan their vacations by. It also provides many unique opportunities for out clients to "get the word out" about their business.

Hybrid Media
Marketing, Publishing & Progressive Media

As we said before, there are many other websites and different types of media from many different angles that we control and own. This provides tremendous opportunities for our clients to get exposure.

And please read carefully what we are about to say...

Just because you advertise in several media publications (websites, magazines or otherwise), doesn't mean you will pay for every single space that you occupy. We are not in this to bankrupt our clients on advertising dollars. We are actually trying to get our clients much more exposure than they ever have before, and spend about half of what they do now. Seriously.

And don't get us wrong, we're not all just about advertising. In fact we are less about advertising than just about everything else we do... but we understand that advertising your business here in Hawaii is critical. That's why this page is so dedicated to advertising. But we do so much more, and not for a lot of extra money.

If you are advertising your business on our media or someone else's and the potential customer goes to your site and is "turned off" for some reason (we deal with those reasons, and keep them interested in you), then most of the money you have spent on advertising has been wasted. What we mean by "turned off" is that they come into your site, look at one or two pages, and leave. Whatever the reason may be, it can be fixed... and that's one of many things that we do. And most of the time, businesses are not aware of the problem. In fact most customers make the most common mistake, which is to throw MORE money into advertising, making the problem even worse.

Or let's say even before they get to your site... they see your advertising in whichever publication you are advertising in and it doesn't catch their eye. It doesn't interest them into looking further into it. What do you normally here from advertising sales executives for the answer to this problem? Bigger ads, more ads, more money.

Not from us. We will consult with you and then design for you the type of advertising that we know that will work. And have it all integrated from ad, to where the location of the ad is in the publication, what all publications will it go into, and then once the potential customer for you has come to your website... what the customer "thought" he would find he actually does. In other words, they don't visit and leave from the same page. They explore your site, which is the very thing that you spend your advertising dollars to accomplish.

If you already have a working success with your business and advertising, does that mean we can't do anything for your company?

Of course not. There are many, many things that we can do to benefit your company. Obviously advertising in some of our media publications would be an obvious choice... but there are many more. We can talk to you more about that face to face.

We hope this has helped you understand who we are and what we do a little bit better. If you have questions or thoughts, please feel free to contact us.

Hybrid Media Inc.

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Hybrid Media Inc. and may not be reprinted or reproduced in any way

without the expressed written consent of Hybrid Media Inc.